Welcome to The Bloom Group

We turn expertise into recognition and revenue.

Bloom Group helps firms and individuals become thought leaders. We work with clients to develop thought leadership strategies, conduct research, create compelling content, get published in top-tier journals, write bestselling books, and present at prestigious conferences. 

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Recent Blog Posts

Callling a mediocre piece of content "thought leadership" is presumptious. Calling a zebra a striped horse doesn’t make it a horse. 

If no one can understand you, you must be really smart. Right?

Many companies don’t need thought leadership – they need good content marketing. And other companies require thought leadership, not content marketing, to make their case. 

Thought leadership content and content marketing are not the same thing.

Every form should measure the ROI of its thought leadership and other content marketing. Here's how successful companies go about doing it.

Thought leadership marketing requires great content; why our quality are not too demanding.

You want them to create great content? Tell the experts in your firm they don't need to write anything, only to think.

From making it personal to using great headlines, learn how to get people to actually read your blogs.

Seven data points that illustrate the state of thought leadership marketing and current challenges.

After more than 40 years in circulation, the terms thought leader and thought leadership are taking some heat.

A Bloom Group scan of 219 LinkedIn profiles finds consulting firms are now in the minority.

Long-form content has been forecast to succumb to short-form for years. In B2B marketing, the data says that''s not going to happen.

The reasons why becoming a thought leader will be much harder this year. 

You worked hard on that article: Don't let it slip into quiet oblivion. 

Thought leadership content suffers when you exaggerate.

Good beginnings beget good outcomes.

Grab your reader by the throat. Learn how you should organize your blog post paragraph-by-paragraph to capture your reader's attention.

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