Welcome to The Bloom Group

We turn expertise into recognition and revenue.

Bloom Group helps firms and individuals become thought leaders. We work with clients to develop thought leadership strategies, conduct research, create compelling content, get published in top-tier journals, write bestselling books, and present at prestigious conferences. 

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Recent Blog Posts

Many companies don’t need thought leadership – they need good content marketing. And other companies require thought leadership, not content marketing, to make their case. 

You want them to create great content? Tell the experts in your firm they don't need to write anything, only to think.

Thought leadership marketing requires great content; why our quality are not too demanding.

If no one can understand you, you must be really smart. Right?

Seven data points that illustrate the state of thought leadership marketing and current challenges.

From making it personal to using great headlines, learn how to get people to actually read your blogs.

Every form should measure the ROI of its thought leadership and other content marketing. Here's how successful companies go about doing it.

Thought leadership content and content marketing are not the same thing.

Callling a mediocre piece of content "thought leadership" is presumptious. Calling a zebra a striped horse doesn’t make it a horse. 

Stop making these four common content mistakes. Your thought leadership readers will thank you. 

Compelling content is more important than you might think.

The reasons why becoming a thought leader will be much harder this year. 

Here are six factors that enable firms to produce good thought leadership content consistently.

Make sure your chosen issue has competitive white space, addresses a client hot button, and taps a sweet spot in your firm.

The words of legendary film director Mike Nichols apply equally to our world of content: It can have many contributors but only one point of view.

A Bloom Group scan of 219 LinkedIn profiles finds consulting firms are now in the minority.

Good beginnings beget good outcomes.

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