Welcome to The Bloom Group

We turn expertise into recognition and revenue.

Bloom Group helps firms and individuals become thought leaders. We work with clients to develop thought leadership strategies, conduct research, create compelling content, get published in top-tier journals, write bestselling books, and present at prestigious conferences. 

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Recent Blog Posts

Callling a mediocre piece of content "thought leadership" is presumptious. Calling a zebra a striped horse doesn’t make it a horse. 

Thought leadership content and content marketing are not the same thing.

Thought leadership marketing requires great content; why our quality are not too demanding.

Seven data points that illustrate the state of thought leadership marketing and current challenges.

If no one can understand you, you must be really smart. Right?

Many companies don’t need thought leadership – they need good content marketing. And other companies require thought leadership, not content marketing, to make their case. 

You want them to create great content? Tell the experts in your firm they don't need to write anything, only to think.

From making it personal to using great headlines, learn how to get people to actually read your blogs.

Every form should measure the ROI of its thought leadership and other content marketing. Here's how successful companies go about doing it.

Long-form content has been forecast to succumb to short-form for years. In B2B marketing, the data says that''s not going to happen.

The President-elect's tweets may have a chilling effect on thought leadership.

Thought leadership content suffers when you exaggerate.

After more than 40 years in circulation, the terms thought leader and thought leadership are taking some heat.

Why it's more important that your thought leadership is grounded in reality than dazzlingly new.

The reasons why becoming a thought leader will be much harder this year. 

Good beginnings beget good outcomes.

Here are six factors that enable firms to produce good thought leadership content consistently.

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