About The Bloom Group

The Bloom Group is viewed as the pioneer of thought leadership marketing.  Such recognition comes from helping Deloitte, Ernst & Young, Microsoft, Marakon Associates, Forum Corp., Unisys and other firms publish Harvard Business Review and Sloan Management Review articles, create bestselling books, secure columns in the Financial Times and numerous trade publications, and publish their own research studies and articles.   

But our eminence also comes from speaking publicly at numerous conferences and writing more than a dozen of our own defining articles on thought leadership – what it is, why it generates leads, and how to do it.  We published a collection of our articles in a book.

Gaining recognition as a thought leader -- even on just one issue -- has fueled the ascent of numerous professional services firms.   We know that from helping to make the management consulting concept of “business reengineering” a household word in our prior careers in the early 1990s.  

Once practiced by a small number of management consultancies, thought leadership marketing today has generated numerous disciples, both within and beyond professional services.  In fact, a 2008 Economist Intelligence Unit study of business-to-business marketers found thought leadership marketing to be critical to their growth.

The Bloom Group can help any firm that wants to increase its lead stream, create new services, and generate new revenue by gaining market recognition for its expertise.