Online Communities

05/05/2014
In this final post of a three-part blog series, I discuss what will never change in the still-nascent and fast-changing field of thought leadership. (The first post examined what has changed, and the second predicted the biggest changes ahead.) I just can’t imagine the following three elements ever...
05/07/2010
This post is the sixth and final in a series about the six new rules of thought leadership marketing. Today, Rule #6: Perpetual online communities are displacing intermittent marketing campaigns. In the preceding five parts of this series I’ve talked about how white papers can be better marketed,...
04/16/2010
Bob Buday and I just published an article on the six new rules of thought leadership marketing, about how it has changed, especially with the advent of social media. The article is not about the technology – it’s primarily about how behaviors and expectations have changed, and the changes are...