David Rosenbaum's blog

02/18/2016
There are scores of widely accepted laws that accurately describe the realities of business. The Peter Principle: People are promoted to their level of incompetence. That means a person will rise within an organization until he or she is placed in a job they are really bad at. Parkinson’s Law: Work...
12/23/2015
Writing is my business. I write almost every day, and practice, they say, makes perfect. I’m far from perfect, but I’d like to think I’m better than the average bear. So in the holiday spirit, I offer five simple rules I follow in hope they’ll help you write better. 1. Avoid adverbs Communicating...
09/28/2015
The August 2015 Gartner Hype Cycle for Emerging Technologies placed “advanced analytics with self-service delivery” at the very crest of the “Peak of Inflated Expectations.” Of course, you know what comes next: the dreaded “Trough of Disillusionment.” It’s been a long slog to the top for analytics...
08/19/2015
As has been well documented (and repeated ad infinitum), we are in the midst of a thought leadership, content marketing explosion. Also well-documented are the characteristics of this explosion and if you’ve somehow dodged the shrapnel, you can read all about its magnitude here, the trends here,...
07/24/2015
A recent study conducted by my colleague Bob Buday with the AMCF and Research Now discovered something most content directors and CMOs probably intuited: Bad thought leadership content lowers the reader’s opinion of the firm that publishes it. That is, it makes potential clients disappear. That’s...
06/16/2015
Quite some time ago, I wrote a blog for the Bloom Group entitled “So You Want to Write a Book.” In that blog I sketched out the benefits to thought leaders (or people who wanted to be thought of as thought leaders) of having a book to one’s name, and then proceeded to go into the mechanics of how...
05/05/2015
A recent article on Forbes.com, with the SEO- and listicle-friendly (albeit long-winded) headline, “The Three Big Mistakes Professionals Make Attempting to Become Thought Leaders,” here, is a not-very-novel enumeration of three obvious thought leadership bloopers; to wit, creating content that’s...
03/23/2015
You’re the CMO or editorial director of a professional services firm and you’re looking at the illustration Bob, your designer, has produced for a thought leadership article. You’re unhappy. The illustration just isn’t telling the story. You wonder, “Has Bob even read the article?” Stop wondering....
12/23/2014
So North Korea (allegedly) hacks Sony pictures because it’s ticked off about The Interview, an (allegedly) humorous movie about a plot to assassinate North Korean supreme leader Kim Jong-un. The hack exposes all sorts of embarrassing Sony secrets (like who’s paid what). Sony cancels the offending...
12/22/2014
In a recent blog, here, I noted that people attempting to establish themselves as thought leaders would do well to find themselves a nice niche. That is, trying to be recognized as a thought leader by writing about “innovation,” “disruption,” “competition,” “social media,” or “business strategy”...
12/15/2014
Thought leaders are hard to shop for. That special thought leader in your life already has a lot; thought leaders tend to. But to make 2015 an even better year for your thought leader, the Bloom Group offers the following suggestions for holiday gifts no thought leader should be without. A novel...
10/21/2014
Michael Lewis, the financial journalist who became famous describing his experiences selling mortgage-backed bonds in Liar’s Poker in 1989, became more broadly famous with 2003’s Moneyball: The Art of Winning an Unfair Game. Moneyball was a huge if unlikely hit in the business world. Unlikely,...
07/31/2014
Traditional print journalism seems to be dying a relatively quick but still gruesome death. According to the Pew Research Journalism Project’s State of the News Media 2014 report, “Full-time professional newsroom employment declined another 6.4 percent in 2012 with more losses expected for 2013....
06/13/2014
The thought leadership industrial complex churns out an endless stream of articles full of advice about how to become a thought leader. One nugget invariably is to get quoted in the media. But these articles never tell you how to do that. The funny thing is, it’s not that hard. In truth, getting...
06/11/2014
It’s becoming increasingly hard to be considered a thought leader these days unless you have something to say about social media, as my colleague Tim Parker noted here.  Inevitably, chiming in on social media to establish one’s thought-leadership credentials has resulted in a great deal of wrong-...
04/25/2014
Orange Papers now available on the X Random Consulting website. Orange represents change.  At X Random, we understand change and apply innovative solutions to help our clients successfully manage change. Our white papers are referred to as Orange Papers as a reminder that at X Random we focus on...
03/25/2014
Is Bitcoin, the proprietary digital currency now accepted by eBay, Overstock.com, Wordpress, and other digital businesses (as well as by money launderers the world over) a good subject for a thought leadership article? One might think so. Type “Bitcoin” into Google and you get 41 million hits...
02/07/2014
The New York Times ran a feature story last month with the fairly compelling headline, “I May Be 50, but Don’t Call Me a Boomer.” Me, I’m skeptical of all generational tags – the Silent Generation, Generations X, Y, and Z, Millennials, whatever. As an old newspaperman, I know very well that they’re...
01/28/2014
The web is a tabloid medium. Like tabloid newspapers, the web collects the world’s news and notes, analysis and opinion, flotsam and jetsam, organizing it all in helter-skelter fashion without passing judgment. Great content and nonsense are treated the same. The web, like the tabloid, is a great...
04/08/2011
  Historically, writers and editors have been comic figures, ye olde ink-stained wretches, necessary evils, people so lacking in life skills that they're reduced to trying to earn a living by putting words together, something anyone, even a child (and certain birds) can do. Is it any wonder that...

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