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Submitted by Sara Noble on

Having hired these individuals for clients over the past 20 years, I agree wholeheartedly, Bob. The editors/marketers I have brought in over the years and who, to this day, stay motivated, all express gratitude for the intellectual stimulation of working with bright people; the opportunity to sift the new from often“rehashed” ideas, in order to maintain a sense of discovery; and if allowed, the satisfaction of creating a final product which is light years better than the initial drafts (and hopefully acknowledged as such by the SMEs). Not for everybody, but those who do it well, are rare birds indeed.