Sara -- Many thanks for weighing in. I especially like your comment about editors/marketers gaining satisfaction from a final product that is far better than what the subject expert started with. As you said, when the subject expert acknowledges that, it's an even sweeter victory for the editor/marketer. Readers who haven't read the interview we did with Sara two years ago, on how to attract and retain top-tier people who can help experts develop and communicate their ideas, should do so. That interview is here. Sara talks from vast experience in finding and placing these people.