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10 Most-Read Thought Leadership Blogs of 2016

Looking to kickstart 2017 by improving your firm's thought leadership content efforts? Take a look at our blogs that gained the most readership in 2016. You'll find practical advice on content development, content marketing, and much more.

10. Better Team Dynamics Make for Better Thought Leadership: 3 Tips

Google uses Big Data to penetrate the mysteries of team building and teamwork.

9. How Counterintuitive Thinking Can Help You Cut Through the Clutter

With an estimated 1400 blogs posted every minute, it can be tough to cut through the clutter. Here's a technique that helps.

8. Resist the Lure of the Thought Leadership Miracle Cure

Opt instead to continually produce and market stellar content over time, and clients will come to you.

7. Case Examples, Not Testimonials: How to Get Customer Stories Into Your Content

You need customer stories to make your firm's advice convincing, not theoretical. Here's how to get those stories.

6. Content Marketing: Tell It Like It Is

Companies are confused about content marketing, even as they rush to do more of it. It's up to content professionals to unpack this overloaded suitcase and explain what great content requires.

5. Thought Leadership Lies

Business leaders can handle the truth. Make it crystal clear.

4. Four Ways Thought Leadership Helps Salespeople

Here are four ways our clients are using thought leadership content today to support selling beyond simple lead generation.

3. How to Help Thought Leaders Who Suffer From the Dunning-Kruger Effect

When experts think they know how to do something they don't, and they won't (or can't) listen, what can you do?

2. The Trouble with Short-Form Content

Short form content has been forecast to replace long-form for years. In B2B marketing, the data says that's a mistake.

1. Content vs. Thought Leadership Marketing: The Difference Twixt the Two

If you’re in the B2B marketing business, you’ll have noticed that both content marketing and thought leadership marketing have grown massively in popularity in recent years. As there’s a good deal of overlap between the two, there’s a lot of room for confusion.

 

Laurianne McLaughlin is Content Director at The Bloom Group. Follow her on Twitter @lmclaughlin and the Bloom Group @BloomGroupTL.