5 Ways Big Food Companies Can Make America (And Themselves) Healthier

Posted: 09/17/18

In September 2018, Bloom Group client Hank Cardello published an article on Forbes.com on the consumer shift from mass-produced packaged brands to local, healthier food. As top food brands’ market shares decline, food companies need to do more to sustain their successes.

Cardello suggests five key ingredients for food companies: 1) shift from being marketers to innovators and provide more corporate transparency; 2) accelerate product innovation to produce better-for-you formats; 3) rethink the meaning of convenience and find new ways to include fresher ingredients; 4) embrace the move from mass to micro; and 5) listen to the public health advocates.