Blogs at Leading Online Publications
Data such as these here show that blogs are one of the most effective tools for creating content, increasing traffic and generating leads. But few professionals and practitioners have the time to do their full time job, develop ideas for a blog, and write it on a regular basis. Especially if it has to be written well enough for a leading online publication.
That's where we can help, producing quality writing that can be self-published, or placed on a prestigious site where it may get many times the exposure. Examples of blogs we have helped with are:
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Robert Sher is a highly sought-after coach to CEOs of midsized companies. He and his company, CEO to CEO, came to us in late 2011 to sharpen the positioning of the firm, redo the content and structure of his website, and improve the firm's market presence. We researched the landscape of business publications and determined that Forbes.com would be the best one to target his writings. Although it has opened up its commentary pages to outsiders, Forbes.com remains highly selective in publishing outside contributions. It rejects far many more submissions than it publishes. We guided Rob in his first five submissions (four of which have been published). Since then, Forbes.com has made Rob a regular contributor, where he writes about issues of CEOs running middle market companies. In 2013, we also helped Rob secure a regular column at CFO magazine's online edition (325,000 monthly visitors). You can read that column here. |
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Brad Power is a consultant and researcher in process innovation. His current research is on sustaining attention to process management — making improvement and adaptation a habit (even fun?). He is currently conducting research with the Lean Enterprise Institute. Brad has years of excellent client work under his belt, and lots of insights around business process innovation. But he’s not a professional writer, and he naturally writes in the language of process professionals rather than the language of his target audience — general business managers. So Brad needs a fresh set of eyes to refine and polish his blog posts. Bloom Group helps Brad write his regular blog (e.g. posts here) at Harvard Business Review. This is of course the most prestigious of business journals, and with his blog, Brad reaches thousands of executives and potential clients every week. |
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Anyone can write a blog and publish it themselves – and people who are good at it will establish a following. But to start out on an established online journal such as cio.com requires a high standard of content and writing. Editors love nothing more than content which is "print ready" and today they often can't afford to spend time on anything which isn't. That’s where we come in, making sure that material is accepted and goes straight to "print." TDS is an IT services company in Massachusetts which provides independent assessments, recommendations and improvements for IT including data center designs, relocations, operational support, ERP, web and mobile applications. In 2008 Bloom Group helped Mike Bullock, the CEO, secure a position as a regular blogger — CIO’s Data Center Expert — and edit his post every two weeks or so for the publication e.g. here. The column brought unprecedented exposure and recognition for Mike and his firm. |
What Clients Say...
"I've been told by many people that my HBR blog posts are clear and well-written.
I credit my friends at Bloom Group with making my logic simple and easily accessible, and my writing more concise. How you say it can be as important as what you have to say."
Can We Help?
At the Bloom Group we help companies generate business with powerful ideas. We help them research and develop their points of view, and then publish them in print, online, and in multimedia forms. We also orchestrate sustained programs to generate leads. If your thought leadership marketing needs a boost, ask how we can help.
