Blog Posts in Leading Online Publications
A “blog” used to refer to a regularly updated, diary-like posting on a website. The word itself came from smooshing web and log together. (Say the words aloud fast and you’ll hear it.) Today, a blog can be just about anything, but what it can’t and shouldn’t be is long, dull, or impersonal – especially if you hope to build an audience for your own website, or publish, regularly, in a leading online journal.
The blog form has proven to be an excellent way to engage readers in a more direct and intimate fashion than can be achieved through articles and white papers. Good blogs can help you establish your personal brand, burnish your reputation as an expert, and generate leads. Great blogs can make you a star. But just because blogs are short doesn’t mean they’re easy to write. Good ones take time, and most professionals just don’t have enough of that to do them well. They have day jobs. The Bloom Group’s day job is to help you produce smart, engaging content – including blogs – that can be self-published, or posted on prestigious sites where your current and potential customers and clients will be sure to see them.
Check out these examples to see what we mean.
Don't Tolerate Intolerable Leaders
In Robert Sher's seventh Harvard Business Review blog post this spring on the seven silent growth killers of midsized companies, he tells the stories of firms that put up with dysfunctional executives too long and later regretted it. You can read that post here.
Avoiding the Judgment Day
This is Robert Sher's sixth in his seven-part series of blog posts on Harvard Business Review's online edition, HBR.org. The series focuses on the growth issues that are unique to (or accentuated in) midsized firms -- companies with revenue between $10 million and $1 billion.
In this post, Sher discusses the uncomfortable issue of running out of cash, and how to avoid it. You can read his article here.
How Operational Meltdowns Can Melt Down Midsized Companies
This is the fifth in Robert Sher's seven-part blog series in Harvard Business Review's online edition. HBR posted this article on April 25, and like the previous four posts, it too generated numerous comments (55 as of this typing).
How M&A Can Kill the Midsized Firm
This is the fourth in a seven-part Harvard Business Review blog series by Robert Sher, an executive coach of midsized company leaders, and the head of CEO to CEO. The article, "How Midsized Companies Can Avoid Fatal Acquistions," ran April 22 and can be found here, along with more than 60 comments that have come in since.
Why Midsized Firms Must Cautiously Roll the Dice
In Robert Sher's third of his seven-part blog series in Harvard Business Review, he explains how midsized companies can foolishly roll the dice, as well as how to avoid doing so. You can read that April 18 post here, as well as the 70+ comments that rolled in less than two months afterwards.
Stop Tinkering with the Strategy
Robert Sher's second HBR article on the growth killers of midsize businesses appeared April 4. As with his first post, many people have weighed in.
You can read that article and the 80+ comments here.
Midsize Company Advice: Prioritize Ruthlessly
The leaders of midsized businesses often come up dry when they search for advice on how to accelerate growth, improve processes, or deal with the challenges that impair or threaten performance. Most of the literature on these topics is focused on big Fortune 500 businesses because they can afford the big fees big consultancies charge. But the problems of midsized companies are very different than those of large companies (or small ones) as are their respective resources.
That’s where Robert Sher comes in.
Sher, founding principal of CEO to CEO, a consulting firm of CEOs with a mission to improve the performance and leadership infrastructure of midsized companies, in September will publish Mighty Midsized Companies, a book on the unique challenges that midsized businesses confront, and how they can meet and overcome them. And Sher’s first HBR.org column, here, on one of those challenges – the need for midsize businesses to develop an acute sensitivity to timelines and project deadlines – appeared recently. Testifying to the hunger for midsized businesses advice, Sher’s column collected 176 comments in less than a week.
In March, we worked with Sher to help him publish his first column on HBR.org. Six more are coming.