Bob Buday

Phone: (508) 497 3411


Twitter: @bbuday

Bob Buday co-founded Bloom Group in 1998.  Since then, he has worked with numerous professional services and other B2B firms on thought leadership content development, marketing strategy and marketing programs.  He has helped his clients publish more than 25 Harvard Business Review articles since 2002 (see some of them here), and more than 20 articles in (see a few here). And he published two of his own HBR articles, "A Consultant's Comeuppance"  (February 2003) and "Marketing Breakthrough Products" (with Tom Waite and Allan Cohen, in 1999).  

Bob has published numerous articles on thought leadership, most of which you can read on this website.  He has also published several articles on thought leadership in Consulting Magazine, the most recent of which ran in the March/April 2010 issue (which you can get here). The others can be found here (on thought leadership content development and marketing) and here (on how to structure a professional services website).

Prior to Bloom Group, Bob for 10 years was director of marketing at CSC Index, a management consulting firm based in Cambridge, Mass., that caught the attention of executives worldwide with the concepts of business reengineering and the value disciplines. Bob played a leading role in making reengineering a household word, directing Index’s extensive publications, PR, and survey research activities. (Wikipedia provides a long but interesting and fairly balanced assessment of reengineering, in my view. You can read it here, but set aside some time.) 

From the development and marketing of reengineering, Index’s revenues grew from $30 million to $250 million in less than a decade.  Bob launched and directed the firm’s popular Insights Quarterly management publication, its annual study of information systems management issues, and its 1994 study of reengineering initiatives ("The State of Reengineering Report"), called by The Economist the most extensive study of reengineering. (Since 1994, the report has been cited dozens of times.)  He also played a key role in promoting three best-selling books, including the mega-bestseller "Reengineering the Corporation" (by Michael Hammer and James Champy).

From 1979 to 1987, before entering the field of what is now called thought leadership marketing, Bob was a business journalist. He wrote about the competitive use of information technology as a senior editor at InformationWeek magazine from 1985 to 1987. Before InformationWeek, he was a business writer at The Orange County (Calif.) Register, where he wrote news and feature stories on companies in a range of industries, including real estate, consumer products, health care, IT and retailing.

He has a B.A. in communications studies from Penn State University.