Articles in Business Publications
One of the most effective ways to establish thought leadership with clients and prospects is to publish opinion articles in the business publications that they read — particularly their online editions, which increasingly accept good quality articles from outside contributors. We have helped our clients publish many opinion articles in key business and trade publications. Below are some examples.
The National Football League and Its Attackers
Hudson Institute Senior Fellow Hank Cardello weighs in on the latest round between the NFL and the growing number of activists who are attacking its stand on concussions. In his latest Forbes.com post, Cardello suggests that the NFL should recognize those who are railing against it as an important market segment, not as a parariah.
Asian Supply Chain Mysteries
An Oregon woman opens a box of Halloween decorations she bought at her local K-Mart and out falls a note pleading for help, written by a man in a Chinese prison camp. How does this happen? According to FTI Consulting Forensic & Litigation Consulting Senior Director Greg Hallahan, Western companies that outsource manufacturing to Asia do a pretty good job vetting their suppliers, but not such a good job checking to see if their suppliers are subcontracting the work out. We helped Hallahan repurpose his article in FTI Journal, for Thomson Reuters News and for Supply & Demand Chain Executive.
Taking Coke and Its Attackers to Task
Coca-Cola Co. has made lots of headlines in the summer and fall of 2015, not all of them good. The company was criticized for not disclosing its investments in health organizations and health research initiatives. In his latest post for Forbes.com (“Shame Is a Losing Strategy for Both Coke And Its Attackers”), our client Hank Cardello (head of the Obesity Solutions initiative at the Washington, D.C., think-tank the Hudson Institute) discusses the criticism lobbied against Coke, and why the beverage giant’s new transparency about who it funds is good but not good enough. You can read his article (published in September) here.
Big Food's Collaboration Lessons for Congress
Our client Hank Cardello of the Hudson Institute writes in his latest guest commentator post for Forbes.com about what Washington could learn from the food industry on how to work with anti-industry activitists. Through a number of initiatives, the food industry and many of its critics have found common ground in the fight against obesity and for healthier food. You can read Hank's article here.
Restaurants and the Obesity Epidemic
In this Forbes.com guest commentary, Hudson Institute consultant Hank Cardello takes the U.S. restaurant industy to task. The industry’s shortcoming? Failing to regard the nation’s obesity epidemic seriously enough, as both a social problem and an economic opportunity.
The article (“Restaurants Should Be Doing More to Fight Obesity – for Their Own Good”) ran on Dec. 22 in Forbes.com’s Leadership section. You can read it here. We helped Cardello with the piece, as well as 20 other Forbes.com articles in the last two years.
Catch-22 in Asian eDiscovery
Richard Kershaw is a Managing Director and leader in the Technology practice of FTI Consulting. In June 2014, the Bloom Group helped Kershaw publish an article in FTI Journal here, identifying the problem U.S. and European companies face when they try to collect information in Asia to comply with requests from their home regulators.
Shortly after the FTI Journal article appeared, the Wall Street Journal published a commentary in its “Morning Risk Report” here focusing on the problem Kershaw identified, quoting him extensively.
CVS's Moment of Profitable Morality
In February 2014, CVS Caremark Corp., a $126 billion pharmacy and health care company, stunned U.S. consumers and businesses by announcing it would give up $2 billion in revenue this fall by no longer selling cigarettes at its 7,660 drugstores (most of which are in the U.S.). Our client Hank Cardello, a senior fellow at the Hudson Institute and the leader of its Obesity Solutions Initiative, seized on the historic announcement, which he calls a “moment of profitable morality.
His article, “CVS and the Rise of Corporate Profitable Morality,” which we helped him publish on Forbes.com, can be found here.
Social media: Firms warm to LinkedIn
This article by Financial Times Social Media journalist Maija Palmer was published in the FT on November 11 (requires free registration with the FT). In it Ms. Palmer writes about how consultants are increasingly using social media to get their messages to market. To support her story she cites research that the Bloom Group has done this year with the Association of Management Consulting Firms, and she quotes Bloom Group partners Bob Buday and Tim Parker. You can read the article here
Counterfeit Goods: WSJ Blog
The sale of counterfeit goods is not a big business; it is an enormous, global business, projected to reach $1.7 trillion by 2015. In May 2013, we helped FTI Consulting write the story (here) of how it helped a global manufacturer of personal health care products, and a Japanese auto parts manufacturer, fight back. Instead of making hit-and-run busts of street-level dealers, FTI used forensic analysis of the counterfeiters’ packaging to disrupt their supply chain and shut them down. The story was featured in the Wall Street Journal Risk and Compliance Blog a week or so later, here.
The Digital Mobile Consumer
In September 2012, Tata Consultancy Services published the results of a major study into how companies are accommodating consumers who use mobile devices to do business with them (the so-called "Digital Mobile Consumer"). The report and its key findings were quickly picked up by the press across the globe.
- Average firm to spend $13-22 million on mobile marketing this year, The Financial Express
- Asia-Pacific increases spend on digital mobile consumers, MIS Asia
- Consumer sales transactions on mobile devices to grow 20% by 2015, TelecomTiger
- Asia-Pacific leads race to engage digital mobile consumers in 2012, InformationWeek
- Proportion of Sales Transactions Completed on Mobile Devices to grow 58%, Morningstar
- Strategy, not Spending, Key to Mobile App Success, Global Delivery Report