The Digital Mobile Consumer

In September 2012, Tata Consultancy Services published the results of a major study into how companies are accommodating consumers who use mobile devices to do business with them (the so-called "Digital Mobile Consumer"). The report and its key findings were quickly picked up by the press across the globe. 

The study addressed what companies in 17 sectors are doing. We gathered data from a survey of more than 600 companies across the globe; and from in-depth interviews with executives at major corporations. We then helped TCS's experts analyze the data and captured their thinking in the research report, "The New Digital Mobile Consumer." The world’s press picked up on many of the key findings e.g.: