Once you have a compelling idea, you need to get it to the executives who are potential buyers of your products or services. This used to be done by publishing hard copy white papers and journals, and more recently by publishing them on line. But the world of thought leadership marketing is changing very rapidly today. First the volume of published material is growing fast, so that it is increasingly difficult to cut through the noise. Second, new tools and channels such as e-readers and social networks are continually throwing up new challenges and opportunities.
Content Marketing Tactic Effectiveness Ratings: High & Low
Source: B2B Content Marketing: 2010 Benchmarks, Budgets and Trends | MarketingProfs/Junta42
From this page you can access articles, interviews,research reports, presentations and white papers on how to most effectively market content. You can also find out about the services we can provide to help.