IBM’s AI Strategy

Posted: 02/28/16

IBM changed itself from a hardware company to a software services company 20 years ago. Today, it is attempting another transformation, this time betting on artificial intelligence (vide Watson) and cloud computing. The first transformation was hard; this one will be harder, according to Synapse Partners founder and managing director Evangelos Simoudis, and management consultant Brad Power, who interviewed IBM executives and customers. We helped Simoudis and Power place their article, "The 5 Things IBM Needs to Do to Win at AI" on HBR.org in February 2016.