Major Research Studies

We often conduct research to help clients develop and support a point of view. Below are some examples; click on the image to access a report.

The Internet of Things

July 2015

This is the sixth global trend study that we have conducted for Tata Consultancy Services, the $16 billion India-based IT services, outsourcing and consulting firm. The topic of this research was the Internet of Things. We worked with TCS experts to design the research, field a survey (which generated more than 800 responses in four regions of the world), conduct case study interviews, gather secondary research, analyze the data, and communicate the findings. TCS created a microsite for the study. We helped one of the study’s leaders, Satya Ramaswamy, capture his take on the results in a Harvard Business Review article that ran in 2016. 

Risks in Emerging Markets

March 2015

In 2015 we conducted a study for FTI Consulting on the risks to overseas investments, and how successsful companies avoid falling prey to them. In the course of the research we surveyed 150 managers and executives at multinational companies around the world. We interviewed a dozen executives at those firms and we talked with 20 of the client's senior consultants around the world. The full report is published here. We also helped FTI Consulting’s senior leaders publish many articles derived from the report in several executive journals, including the online edition of The Harvard Business ReviewRisk Management Monitor,Corporate Compliance Insights, and CFO.com

Digital Initiatives

July 2014

The fifth study we have conducted for Tata Consultancy Services, this research looked broadly at digital initiatives in large companies in North America, Europe, Asia-Pacific and Latin America. What leads to success with digital initiatives? We helped TCS define the topic, design the research, collect the data, and capture the insights of its experts on the results.

Social Media

September 2013

This study for TCS (“Mastering Digital Feedback: How the Best Consumer Companies Use Social Media”) focused on how large companies in four regions of the world were using social media such as Facebook and Twitter to improve the ways they sell, market, provide customer service, and design their product and service offerings. The study findings can be found on this TCS microsite.

Big Data and Analytics

March 2013

“The Emerging Big Returns on Big Data” was a study we conducted with TCS in late 2012. Published in early 2013, the research surveyed more than 1,200 companies in nine countries. TCS created a microsite for the study, which you can find here. It led to the study’s leader, Satya Ramaswamy, publishing a 2013 Harvard Business Review article entitled “What the Companies Winning at Big Data Do Differently.”

Mobile Technology

September 2012

In 2012, Tata Consultancy Services asked us to help them study how companies in 17 sectors are responding to consumer demand to interact via mobile. We helped TCS's experts analyze data that we gathered from two sources; a survey of more than 600 companies across the globe; and in-depth interviews with executives at major corporations. We captured the TCS mobile experts’ thinking in a research report, "The New Digital Mobile Consumer" which was published in September 2012.

Cloud Computing

December 2011

In late 2011 we helped TCS conduct a study on "The State of Cloud Application Adoption in Large Enterprises." It explored which applications large companies worldwide are transferring to the cloud (both public and private). We helped TCS design research which included a survey of 600 senior executives and best practice case study interviews with a several large companies. We worked with TCS's cloud computing thought leaders to make sense of the data, and captured their analysis in a 100-page+ research report.

Healthcare Real Estate

September 2011

Jones Lang LaSalle is one of the largest commercial real estate brokerage and management firms in the US. In 2011 we helped JLL conduct a study on best practices in real estate and facilities management at large U.S. hospital systems. We conducted interviews with executives at 40 hospital systems to find out how the leaders were managing property differently than their peers. JLL used the study to further its reputation in healthcare, and conducted a marketing campaign that included extensive PR and videos of its experts discussing the findings.