The Perils of Underpricing New Products

Posted: 05/24/16

Simon-Kucher & Partners is a $200 million+ management consulting firm specializing in marketing, sales and pricing strategies. In 2015, the Bonn, Germany-based firm asked  us to turn its expertise and client experiences on product innovation into a book. After finding an agent (who secured a publisher, John Wiley & Sons Inc.) and helping the authors, Madhavan Ramanujam (an SKP partner) and Georg Tacke (co-CEO), capture their ideas in a manuscript, Bloom Group then worked with SKP in 2016 to market the book (Monetizing Innovation: How Smart Companies Design the Product Around the Price) through two Harvard Business Review articles. This, the second HBR article (“Your New Hit Product Might Be Underpriced”), ran in the publication’s May 24, 2016 online edition. You can read that article here.