For a thought leadership marketing campaign to be effective, there are several things a company must be clear about, including which topics they should own in the market place, how they will develop content, how they will market and promote it, and the quality standards they will aspire to.
Taking quality standards, some considerations are whether you require author’s assertions to be supported by examples, whether those examples must be original or may be taken from the public domain, and whether one is enough to prove a point. What you decide may depend among other things on where you want to publish. If you plan to publish in leading third-party journals, your standards will need to be high.
Contact Us From this page, you can access many articles, interviews, and research reports we’ve written on how to create a thought leadership strategy. If you’d like us to help you define yours, you can get the ball rolling here.