Thought Leadership Strategy

Many firms have content development and marketing groups which often include in-house as well as outside research and writing resources. Maximizing the return on these investments requires several things: a portfolio of topics that are relevant to the target market; judicious choice of which topics the company “owns” versus those on which it simply has an adequate point of view (“breakthrough” versus “informative”); and processes for the development and dissemination of intellectual capital that exploit the strengths and culture of the firm.

Approaches to Thought Leadership Development (Source: Bloom Group Research, 127 consulting firms)

From this page you can find a host of articles, presentations and other materials that can help navigate these choices. You can also find out what we can do to assist.

 

 

Articles about Thought Leadership Strategy

Buyers of professional services want to know if a firm can solve a problem better than anyone else, and whether it will be compatible with them and their organization. Professional firms often struggle with these questions; here's how to address the issues together.
Having an online presence is increasingly important for professional services firms and other B2B marketers. For most businesses, it has become essential. But ranking high in search engine results is increasingly important too. This article explains how to get higher rankings with quality content. 
Many professional firms are unhappy with thought leadership marketing programs that aren’t delivering many good leads. In this article we explain the three most common reasons for a failing thought leadership marketing program, and how to overcome them.  
How can professional services firms ensure that their white papers, articles, website content, research reports, books and email newsletters generate substantial interest in the firm. This article explains how marketing organization holds the key.
U.S. professional services firms said having strong intellectual capital (IC) was the most important ingredient of effective marketing—more important than having a compelling brand, big marketing budget, a sound marketing strategy or capable sales force, according to a recent survey conducted by The Bloom Group.

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Recent Blog Posts on Thought Leadership Strategy

The President-elect's tweets may have a chilling effect on thought leadership.   
Delve into the thought leadership advice that our readers valued most in 2016. 
A Bloom Group scan of 219 LinkedIn profiles finds consulting firms are now in the minority.
Here are six factors that enable firms to produce good thought leadership content consistently.
Even the sound of one hand selling can be too loud.

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