Thought Leadership Strategy

Many firms have content development and marketing groups which often include in-house as well as outside research and writing resources. Maximizing the return on these investments requires several things: a portfolio of topics that are relevant to the target market; judicious choice of which topics the company “owns” versus those on which it simply has an adequate point of view (“breakthrough” versus “informative”); and processes for the development and dissemination of intellectual capital that exploit the strengths and culture of the firm.

Approaches to Thought Leadership Development (Source: Bloom Group Research, 127 consulting firms)

From this page you can find a host of articles, presentations and other materials that can help navigate these choices. You can also find out what we can do to assist.

 

 

Articles about Thought Leadership Strategy

An interview with Steve Cokkinias, VP Marketing and Sales, FMG Leading, about the company's journey.
Companies that embrace thought leadership can soon have misgivings about the investments if they lack an overall strategy.
Seemingly everyone wanted to be viewed as a thought leader in 2014. In the new year, we expect B2B companies, especially professional services firms, to try even harder to position themselves as experts in their domains. Toward that end, we'd like to see five things happen in 2015.
Five reasons why executives can't resist a great concept.
Producing and disseminating good thought leadership – the kind that differentiates your firm from the competition – and getting it read is not simple. How does one impress upon a prospective buyer that maybe, just maybe, you know more than he does?

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Recent Blog Posts on Thought Leadership Strategy

Short-form content has been forecast to replace long-form for years. In B2B marketing, the data says that's a mistake.
Keeping your nose to the grindstone may not be the key to success after all.
Business leaders can handle the truth. Make it crystal clear.
Tossing thought leadership marketing and content marketing into the same blender isn't helpful.
A Bloom Group study shows that far fewer marketing leaders at consulting firms believe their thought leadership content is extraordinary as did in 2006. That’s not good. Here’s what’s happening.

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