Thought Leadership Strategy

For a thought leadership marketing campaign to be effective, there are several things a company must be clear about, including which topics they should own in the market place, how they will develop content, how they will market and promote it, and the quality standards they will aspire to. 

Taking quality standards, some considerations are whether you require author’s assertions to be supported by examples, whether those examples must be original or may be taken from the public domain, and whether one is enough to prove a point. What you decide may depend among other things on where you want to publish. If you plan to publish in leading third-party journals, your standards will need to be high.

Contact Us From this page, you can access many articles, interviews, and research reports we’ve written on how to create a thought leadership strategy. If you’d like us to help you define yours, you can get the ball rolling here. 


Recent Blog Posts on Thought Leadership Strategy

In my last post, I cited five factors that determine how proficient a company will be at thought leadership marketing. Let’s look at the first factor: a big appetite for the type of differentation that a market-recognized thought leader possesses.
The number one barrier to firms doing more social media marketing is not being confident they can generate the content. There are several answers to this, but the best one is reflection, that is, extracting meaning from client work.
It’s great to see so many companies today that want to be recognized as “thought leaders” on the business problems their services and products address. But what these companies often don’t recognize is what it takes to be seen by the market as a thought leader. I see five factors that are key.
 Several newspaper and magazine columnists have been chiding President Obama for lacking a “narrative.”  New York Times op-ed pundit Frank Rich vented this on Sunday in his column, which you can read here. (It's insightful reading no matter what your political persuasion.)  
Is your firm sufficiently focused? Many firms, large and small alike, are spread far too thinly. Investments in service delivery and marketing/ sales are made across too many service offerings and industries to build superior expertise and effective marketing programs in any one of them. But if focus and superior expertise are where growth begins, how does a firm regain focus? 


Articles about Thought Leadership Strategy

Before you decide whether you should pursue it, let's define thought leadership.
An interview with Steve Cokkinias, VP Sales and Marketing, FMG Leading, about the company's journey.
Companies that embrace thought leadership can soon have misgivings about the investments if they lack an overall strategy.
To understand best practice thought leadership strategies, the Bloom Group spoke with four marketing leaders from four major firms.