Thought Leadership Strategy

Many firms have content development and marketing groups which often include in-house as well as outside research and writing resources. Maximizing the return on these investments requires several things: a portfolio of topics that are relevant to the target market; judicious choice of which topics the company “owns” versus those on which it simply has an adequate point of view (“breakthrough” versus “informative”); and processes for the development and dissemination of intellectual capital that exploit the strengths and culture of the firm.

Approaches to Thought Leadership Development (Source: Bloom Group Research, 127 consulting firms)

From this page you can find a host of articles, presentations and other materials that can help navigate these choices. You can also find out what we can do to assist.

 

 

Articles about Thought Leadership Strategy

An interview with Steve Cokkinias, VP Marketing and Sales, FMG Leading, about the company's journey.
Companies that embrace thought leadership can soon have misgivings about the investments if they lack an overall strategy.
Seemingly everyone wanted to be viewed as a thought leader in 2014. In the new year, we expect B2B companies, especially professional services firms, to try even harder to position themselves as experts in their domains. Toward that end, we'd like to see five things happen in 2015.
Five reasons why executives can't resist a great concept.
Producing and disseminating good thought leadership – the kind that differentiates your firm from the competition – and getting it read is not simple. How does one impress upon a prospective buyer that maybe, just maybe, you know more than he does?

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Recent Blog Posts on Thought Leadership Strategy

In just the last two years, we’ve been asked the same question by six very large B2B firms (two consulting, two IT services, one financial services and one software Company): how do you build a thought leadership content machine. There are five things you need.
To get your boss behind thought leadership marketing and raise your organization’s investment in it, you need to be crystal clear about its value in dollars and cents. But after that, it helps to point to the other concrete, “I-want-them-too” benefits. There are seven.
Sometimes, Yes. I explained in a post in October that nonetheless, we haven’t found a better term for it. Since then I’ve had time to observe some occasions when it’s legitimately applied and others when it isn’t. And I think there are some useful lessons to be learned.
The publication last month of the book Content Rules has again highlighted the growing importance of content marketing. But how far can content yet go in displacing traditional advertising?
Companies with savvy marketers spend lots of time determining how to market a piece of compelling “thought leadership” content, especially one based on deep primary research. Wh

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