Thought Leadership Strategy

Many firms have content development and marketing groups which often include in-house as well as outside research and writing resources. Maximizing the return on these investments requires several things: a portfolio of topics that are relevant to the target market; judicious choice of which topics the company “owns” versus those on which it simply has an adequate point of view (“breakthrough” versus “informative”); and processes for the development and dissemination of intellectual capital that exploit the strengths and culture of the firm.

Approaches to Thought Leadership Development (Source: Bloom Group Research, 127 consulting firms)

From this page you can find a host of articles, presentations and other materials that can help navigate these choices. You can also find out what we can do to assist.

 

 

Articles about Thought Leadership Strategy

An interview with Steve Cokkinias, VP Marketing and Sales, FMG Leading, about the company's journey.
Companies that embrace thought leadership can soon have misgivings about the investments if they lack an overall strategy.
Seemingly everyone wanted to be viewed as a thought leader in 2014. In the new year, we expect B2B companies, especially professional services firms, to try even harder to position themselves as experts in their domains. Toward that end, we'd like to see five things happen in 2015.
Five reasons why executives can't resist a great concept.
Producing and disseminating good thought leadership – the kind that differentiates your firm from the competition – and getting it read is not simple. How does one impress upon a prospective buyer that maybe, just maybe, you know more than he does?

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Recent Blog Posts on Thought Leadership Strategy

 I sometimes wish that Thought Leadership were called something else. First the phrase smacks of business jargon, and second, I don’t like having to explain it to half the people who ask us what we do. Third, it’s 's easy to poke fun at. But it is useful, and it is valid.
Thought leadership programs serve one master in most B2B firms: Marketing.  Marketing generates content (commissioning studies, writing white papers, and so on).  Marketing pack
We continually look for signs that thought leadership marketing is gaining adherents outside of professional services.
I was at MIT the other day listening to the CEO of a small technology company discussing his company's security product when a member of the audience asked him about "cloud governance" and I saw the CEO's head explode.
Great marketing produces an abundance of leads and widespread awareness. But great marketing generates two other things that are even more important: the discretion to work only with clients who share your vision and values, and the dignity of knowing you can stick to your principles. 

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