Thought Leadership Strategy

Many firms have content development and marketing groups which often include in-house as well as outside research and writing resources. Maximizing the return on these investments requires several things: a portfolio of topics that are relevant to the target market; judicious choice of which topics the company “owns” versus those on which it simply has an adequate point of view (“breakthrough” versus “informative”); and processes for the development and dissemination of intellectual capital that exploit the strengths and culture of the firm.

Approaches to Thought Leadership Development (Source: Bloom Group Research, 127 consulting firms)

From this page you can find a host of articles, presentations and other materials that can help navigate these choices. You can also find out what we can do to assist.



Articles about Thought Leadership Strategy

An interview with Steve Cokkinias, VP Marketing and Sales, FMG Leading, about the company's journey.
Companies that embrace thought leadership can soon have misgivings about the investments if they lack an overall strategy.
Seemingly everyone wanted to be viewed as a thought leader in 2014. In the new year, we expect B2B companies, especially professional services firms, to try even harder to position themselves as experts in their domains. Toward that end, we'd like to see five things happen in 2015.
Five reasons why executives can't resist a great concept.
Producing and disseminating good thought leadership – the kind that differentiates your firm from the competition – and getting it read is not simple. How does one impress upon a prospective buyer that maybe, just maybe, you know more than he does?


Recent Blog Posts on Thought Leadership Strategy

In my last post, I cited five factors that determine how proficient a company will be at thought leadership marketing. Let’s look at the first factor: a big appetite for the type of differentation that a market-recognized thought leader possesses.
The number one barrier to firms doing more social media marketing is not being confident they can generate the content. There are several answers to this, but the best one is reflection, that is, extracting meaning from client work.
It’s great to see so many companies today that want to be recognized as “thought leaders” on the business problems their services and products address. But what these companies often don’t recognize is what it takes to be seen by the market as a thought leader. I see five factors that are key.
 Several newspaper and magazine columnists have been chiding President Obama for lacking a “narrative.”  New York Times op-ed pundit Frank Rich vented this on Sunday in his column, which you can read here. (It's insightful reading no matter what your political persuasion.)