Thought Leadership Strategy

For a thought leadership marketing campaign to be effective, there are several things a company must be clear about, including which topics they should own in the market place, how they will develop content, how they will market and promote it, and the quality standards they will aspire to. 

Taking quality standards, some considerations are whether you require author’s assertions to be supported by examples, whether those examples must be original or may be taken from the public domain, and whether one is enough to prove a point. What you decide may depend among other things on where you want to publish. If you plan to publish in leading third-party journals, your standards will need to be high.

From this page, you can access many articles, interviews, and research reports we’ve written on how to create a thought leadership strategy. If you’d like us to help you define yours, you can get the ball rolling here. 

Contact Us From this page, you can access many articles, interviews, and research reports we’ve written on how to create a thought leadership strategy. If you’d like us to help you define yours, you can get the ball rolling here. 

 

Recent Blog Posts on Thought Leadership Strategy

Thought leadership programs serve one master in most B2B firms: Marketing.  Marketing generates content (commissioning studies, writing white papers, and so on).  Marketing pack
We continually look for signs that thought leadership marketing is gaining adherents outside of professional services.
I was at MIT the other day listening to the CEO of a small technology company discussing his company's security product when a member of the audience asked him about "cloud governance" and I saw the CEO's head explode.
Great marketing produces an abundance of leads and widespread awareness. But great marketing generates two other things that are even more important: the discretion to work only with clients who share your vision and values, and the dignity of knowing you can stick to your principles. 
In my last post, I cited five factors that determine how proficient a company will be at thought leadership marketing. Let’s look at the first factor: a big appetite for the type of differentation that a market-recognized thought leader possesses.

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Articles about Thought Leadership Strategy

Before you decide whether you should pursue it, let's define thought leadership.
An interview with Steve Cokkinias, VP Sales and Marketing, FMG Leading, about the company's journey.
Companies that embrace thought leadership can soon have misgivings about the investments if they lack an overall strategy.
To understand best practice thought leadership strategies, the Bloom Group spoke with four marketing leaders from four major firms.
Seminars, publications, market research, and customer care centers are important tools in every B2B firm’s toolbox for understanding, attracting, serving and keeping customers loyal.  But they're not enough today. (First of a series.)

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