Client Work - HBR

05/24/2016
Simon-Kucher & Partners is a $200 million+ management consulting firm specializing in marketing, sales and pricing strategies. In 2015, the Bonn, Germany-based firm asked  us to turn its expertise and client experiences on product innovation into a book. After finding an agent (who secured a...
05/09/2016
This was the first of two Harvard Business Review articles that Bloom Group helped Simon-Kucher & Partners' Madhavan Ramanujam and Georg Tacke prepare and secure to help publicize their book Monetizing Innovation.  In this article (titled “In Product Development, Let Your Customers Define...
05/01/2016
The ability to make thousands of changes a day to its online retail service has been a key to Amazon’s success. Indeed, that kind of agility has become the fundamental operating model for internet business. It won’t be easy for non-digital natives to acquire that capability, but it can be done. We...
02/28/2016
IBM successfully transformed itself from a hardware company to a software services company 20 years ago. Today, it is attempting another transformation, this time betting on artificial intelligence (Watson) and cloud computing. The last transformation was hard; this one will be harder, according to...
09/30/2015
The Bloom Group helped FTI Consulting, an international business advisory firm, design and conduct a quantitative and qualitative survey of global business leaders to discover how leading companies successfully mitigate the many risks of doing business in emerging markets, and where lagging...
12/31/2014
In the opinion of two business school professors – James Wetherbe, of Texas Tech University, and Jon Eckhardt, of the University of Wisconsin-Madison, most business school research is too academic, and not relevant to the needs of companies. They think that’s a serious problem, and explain how...
06/30/2014
The leaders of midsized businesses often come up dry when they search for advice on how to accelerate growth, improve processes, or deal with the challenges that impair or threaten performance. Most of the literature on these topics is focused on Fortune 500 businesses because they can afford the...
06/30/2013
Everyone loves Big Data, but some companies retrieve a far greater return on their Big Data investments than others. Tata Consultancy Services (TCS) surveyed 1,217 executives from companies with over $1 billion in annual revenue, across a dozen industries in all over the world, to learn what...
06/22/2008
This article, written by consultants Ric Merrifield (Microsoft), Jack Calhoun (Accelare) and Dennis Stevens (Synaptus), was published in June 2008. Titled the “The Next Revolution in Productivity,” it describes how companies can reach beyond business process improvement to a new frontier of...
09/01/2005
Published in the September 2005 issue, this article was by two Texas Tech University business professors, Eric Walden and James Wetherbe. They came to Bloom Group late in 2004 with the idea of a short article for HBR. It was about the intellectual property that companies often put at risk when they...

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