Article - Program Assessment

04/22/2011
B2B companies vary tremendously in the ability to gain recognition for their expertise. Many firms with deeper and more differentiated expertise are not nearly as well known as certain competitors. Why? It’s because their capabilities in developing expertise for public dissemination and taking it...
11/26/2008
By Susan Buddenbaum, Bernie Thiel and Robert Buday What if a venture capital firm funded entrepreneurs on a first-come, first-served basis with no questions asked? People with ideas from wacky to wonderful would get into business—more of them wacky, no doubt, given the high failure rate for new...