Article - Thought Leadership Strategy

03/07/2017
An interview with Steve Cokkinias, VP Marketing and Sales, FMG Leading FMG Leading is a human capital strategy consulting firm. In early 2016 FMG leading realized that its sales-led strategy was not helping the firm grow as fast as it wanted, and it needed to make a change. A year later, FMG...
09/24/2015
For years, companies have launched thought leadership marketing programs without an overall plan guiding their content initiatives. In fact, less than a quarter of companies doing content marketing have a “highly structured content strategy with a formal plan," according to a 2014 poll of 519...
12/29/2014
By Bob Buday “Progress is impossible without change,” wrote George Bernard Shaw, “and those who cannot change their minds cannot change anything.” So with the goal of seeing change that will lead to bigger management ideas and better ways for executives to learn from them, here are five changes we’...
06/25/2014
Many definitions of thought leadership are floating on the Web. (You’ll see my updated version shortly.) And the characteristics of thought leadership abound as well. These become important when you’re trying to get experts to continue developing their thinking before you turn it into ink; they...
02/16/2014
By Tim Parker and David Rosenbaum We were speaking last year with a consultant for The Bridge Group, a firm that helps technology companies improve their sales and marketing strategies. We asked about the changes he’s seen in sales over the years and he said, bluntly, “If you, the salesperson, can’...
10/06/2011
Seminars, publications, market research, and customer care centers are important tools in every B2B firm’s toolbox for understanding, attracting, serving and keeping customers loyal.  But they're not enough today. (First of a series.)   Seminars, publications, market research and call centers are...
10/06/2011
Professional firms often get thought leadership marketing or sales right, but not both. When they do, they are far better able to grow profitably in good times or bad.    By Ford Harding and Robert Buday URC, a New Jersey-based, operations-improvement consulting[i] firm, grew from $20 million to $...
04/22/2011
B2B companies vary tremendously in the ability to gain recognition for their expertise. Many firms with deeper and more differentiated expertise are not nearly as well known as certain competitors. Why? It’s because their capabilities in developing expertise for public dissemination and taking it...
12/21/2010
By Tim Parker A lot has happened in the world of thought leadership marketing this year. In particular, the increasing use of search and social media by the executive suite continues to raise the bar for the quality and quantity of material a B2B firm must produce. It is also changing the channels...
02/05/2010
In an earlier article, we explained how to improve the content of a white paper, the most important ingredient in generating leads. We discussed why a white paper must be approached not as a writing exercise but rather as a project to develop a compelling, evidence-based point of view.  In this...

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