Case - Thought Leadership Content Development

03/02/2009
In 2007, Unisys Corporation, a $5 billion IT services company, wanted to differentiate itself from its many competitors in outsourced technical support services, a brutally competitive market. Unisys wanted to find out if there were better ways in which they could provide tech support to their...
11/27/2008
A partner in a large professional services company—and head of one of the company’s fastest-growing practice areas—was keen to publish an article in the Harvard Business Review, which is known as much for its leading-edge coverage of business and management issues as for its rigorous editorial...
11/27/2008
Professional services firms have long-standing relationships with trade associations and professional societies viewed as important to their businesses. Many see associations as an entry point for business opportunities with member companies. But given the non-profit status of associations, can...