Case - Thought Leadership Marketing

03/02/2009
In 2007, Unisys Corporation, a $5 billion IT services company, wanted to differentiate itself from its many competitors in outsourced technical support services, a brutally competitive market. Unisys wanted to find out if there were better ways in which they could provide tech support to their...
11/27/2008
The Bloom Group has helped a number of professional services firms revamp their websites over the last three years. Most of them came to us after reading our study on how to organize the content of professional services websites. (See the article here.) We had publicized the study through our...