Presentation - Thought Leadership Marketing

This presentation explains why B2B content marketing is migrating from white papers and articles to topic microsites. It explains why topic microsites are powerful, the features they must have, and the benefits companies are seeing from building them.
This presentation was given by Tim Parker at a meeting of the Association of Management Consulting Firms in New York in March 2010. It explains how the rules for marketing leading-edge content have changed and draws on multiple sources to show why. Although the underlying drivers have largely been...
A Bloom Group study of 2007 conclusively showed that professional services firms with strongly coordinated Sales and Marketing have the greatest business generation success. This particular presentation includes data from an Economist Intelligence Unit survey and elsewhere to demonstrate why this...