Most business school research is, well, academic – not at all relevant to the needs of companies. You’d think colleges would want to make their research relevant to business since that’s where most of their students look for work.
At least, that’s the opinion of two business school professors – James Wetherbe of TexasTech University and Jon Eckhardt of the University of Wisconsin-Madison. In this Harvard Business Review article (published Dec. 24), they explain why this is so and what schools can do about it. You can read that article here.
This is the 11th article we’ve helped our clients publish in the Harvard Business Review in just the last two years.