Why the Oil and Gas Industry Can’t Ignore Social Media

Posted: 11/20/14

Steve Everley is a Senior Director at FTI Consulting, advising clients in a broad range of industries, including coal, refining, and LNG exports. Everley published an article in FTI Journal, “Drilling for a Social Media Strategy,” here, pointing out how social media, with its ability to identify small groups and communicate with them in a powerfully intimate manner, is becoming increasingly important when it comes to granting licenses for drilling and fracking. The oil and gas industry has always focused its communication efforts nationally, but fracking is a local matter, and must be addressed locally.

In October, we helped Everley publish a version of his FTI Journal article in industry publication OGM, here