Examples of Client Work

Harvard Business Review Articles

Harvard Business Review is the most prestigious and demanding business journal in which to have an article published. The average acceptance rate for unsolicited articles is less than 0.1%. The Bloom Group has helped write and place numerous HBR articles with a success rate of better than 50%.

MIT Sloan Management Review

Articles in Other Management Journals

While Harvard Business Review is probably the preeminent management journal, there are several others that command respect and have a substantial audience of senior business people. We have helped clients place articles in many of them. 

Articles in Leading Business Publications

One of the most effective ways to establish thought leadership with clients and prospects is to publish opinion articles in the business and trade publications that they read — particularly their online editions, which increasingly accept good quality articles from outside contributors. We have helped our clients publish many opinion articles in key business and trade publications.

Business Books

We have helped bring many successful business books to market and we have played most of the possible roles in the process; we have conducted case study research, helped develop the ideas, ghostwritten manuscripts, conducted case study interviews, and promoted books by setting up press interviews and ghostwriting op-eds in support. 

Major Research Studies

We often conduct research to help clients develop and support  a point of view. Following overall research design, we do primary qualitative (interview), primary quantitative (survey), and secondary (literature) research to gather data. Then through a process of analysis and review with the client, we help them produce a point of view that they can publish.

White Papers & Client-Published Articles

White papers have for many years been an important vehicle for taking a company’s point of view to market. They used of course to be produced only in print form. Today they are usually self-published in pdf format and often serve as the source material for articles in third party journals.

 

Blogs at Leading Online Publications

Blogs are one of the most effective tools for increasing traffic and generating leads. But few professionals and practitioners have the time to do their full time job, develop ideas for a blog, and write it on a regular basis to a standard that a leading business publication is happy to publish. That's where we help.