Reengineering the White Paper

This section of our website focuses on the issue of white paper marketing, a key piece of the thought leadership marketing mix.

You'll see a variety of content here, and ways you can join the conversation:

  • A three-part Bloom Group series of in-depth articles on white papers (see below)
  • Short videos by Tim Parker and Bob Buday that explain this section, and our three-part article series
  • Bloom Group blog posts specifically on white paper marketing – i.e., shorter pieces on the topic. Please feel free to post comments on these.
  • A “newsstand” of articles about white paper marketing published in the business press, as well as by external bloggers.
  • A brief poll and longer survey that you can take to air your views.

 

AN INTRODUCTION TO THIS MICROSITE BY TIM PARKER