White Papers & Client-Published Articles
White papers have for many years been an important vehicle for taking a company’s point of view to market. They used of course to be produced only in print form. Today they are usually self-published in pdf format and often serve as the source material for articles in third party journals. Below is a selection of some papers we have written with and for clients.
 |
LitigationIn 2012 we worked with Joe Looby, a senior managing director at FTI Consulting, to develop a journal article on the company's new predictive e-discovery process. FTI Consulting has since used the article to help clients understand what predictive e-discovery is, how it works, and how it can save corporations a lot of time and money. |
 |
HealthcareIn 2011, we worked with FTI Consulting's Gerald J. Meklaus, Senior Managing Director, Corporate Finance, to produce an article about how healthcare providers should go about building accountable care organizations, or ACOs. Two of Gerry's clients contributed to the article. The article has since been invaluable to FTI Consulting's healthcare professionals in helping establish credibility during the sales process. |
 |
RetailIn 2010, we captured the expertise of three consultants from Kurt Salmon (Jeremy Rubman, Adi Zukerman and Yamel Cuevas) for a white paper published by the consulting firm. The topic was about how major apparel retailers were using product lifecycle management software (PLM, for short) to synchronize product development and sourcing. |
 |
MediaIn 2008, we worked with Backchannelmedia Inc., a Boston-based technology firm that has developed a system to enable TV viewers to “bookmark” their TV-viewing interests in the online world, to create a white paper. The report describes the state of the TV market and how the firm’s technology can help broadcasters, cable operators and others attract and maintain subscribers.
|
 |
IT StrategyIn 2007 we helped Cognizant Technology Solutions, a $4 billion consulting and IT services firm, create a point of view on services oriented architecture (SOA), “What Business Executives Must Know About SOA.” The article helped the firm explain a highly complex IT topic to senior business executives: the benefits of designing software that can be delivered centrally through the Web rather than through departmental, desktop, laptop and other computers. |
 |
LeadershipQuantum Performance Inc. is a consulting and executive coaching firm that helps senior management generate commitment to their strategies. In 2007, we worked with Quantum founders Gershon Mader and Josh Leibner to create a point of view on the topic, which they refer to as gaining “Strategic Commitment.” This point of view has helped the company grow its business and accelerate its sales process. The content from the POV was also used as the basis for four articles published in HR Executive, Workforce Management (two articles) and a leading real estate industry publication (Leader magazine). |
 |
SalesIn 2003, for The Parthenon Group, a Boston-based strategy consulting firm, we helped two partners publish an article on how to structure a company’s sales force, “How Right-Sized Sales Forces Seize Market Share.” The article explained the importance of divvying up sales territories carefully, and the difficulty of doing so. |
Can We Help?
At the Bloom Group we help companies generate business with powerful ideas. We help them research and develop their points of view, and then publish them in print, online, and in multimedia forms. We also orchestrate sustained programs to generate leads. If your thought leadership marketing needs a boost, ask how we can help.
