Welcome to The Bloom Group

We turn expertise into recognition and revenue.

Bloom Group helps firms and individuals become thought leaders. We work with clients to develop thought leadership strategies, conduct research, create compelling content, get published in top-tier journals, write bestselling books, and present at prestigious conferences. 

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Profiting From
Thought Leadership:

ELEVATING DEMAND WITH GROUNDBREAKING CONTENT
AND SAVVY MARKETING

With speakers from Forbes, HBR and McKinsey
NOVEMBER 6-7, 2017 | BOSTON PARK PLAZA | BOSTON, MA

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Recent Blog Posts

Grab your reader by the throat. Learn how you should organize your blog post paragraph-by-paragraph to capture your reader's attention.

From making it personal to using great headlines, learn how to get people to actually read your blogs.

After more than 40 years in circulation, the terms thought leader and thought leadership are taking some heat.

Compelling content is more important than you might think.

Popular Blog Posts

Thought leadership content and content marketing are not the same thing.

Callling a mediocre piece of content "thought leadership" is presumptious. Calling a zebra a striped horse doesn’t make it a horse. 

Seven data points that illustrate the state of thought leadership marketing and current challenges.

If no one can understand you, you must be really smart. Right?

You want them to create great content? Tell the experts in your firm they don't need to write anything, only to think.

Many companies don’t need thought leadership – they need good content marketing. And other companies require thought leadership, not content marketing, to make their case. 

Thought leadership marketing requires great content; why our quality are not too demanding.

Every form should measure the ROI of its thought leadership and other content marketing. Here's how successful companies go about doing it.

Stop making these four common content mistakes. Your thought leadership readers will thank you. 

From making it personal to using great headlines, learn how to get people to actually read your blogs.

The reasons why becoming a thought leader will be much harder this year. 

Good beginnings beget good outcomes.