3 Ways to Help Public Health Activists Think Like Marketers

Posted: 10/22/18

Bloom Group client, Hank Cardello, argues that good health and nutrition are out of reach for some of the American population, and over one third of our population is obese. In this article on Forbes.com, Cardello describes three ways that companies can begin to shift the public mindset when it comes to nutrition: 1) sell products and services that promote public health; 2) provide comparative reports on nutrition, company policies, healthier foods and employee well-being; and 3) highlight when companies do the right thing instead of demonizing them when they contribute to unhealthy lifestyles.