When it comes to capitalizing on "big data," companies such as Amazon and Netflix, which were raised as digital enterprises, have a big advantage over competitors that emerged before the Web. So believes Satya Ramaswamy of Tata Consultancy Services, and the Harvard Business Review agreed. In June 2013, we helped Satya, head of TCS' Digital Enterprise Group, publish TCS's first article in HBR's online edition. The article was based on extensive research that TCS conducted on big data. You can read the HBR article here.