Articles in Business Publications
While Harvard Business Review is probably the preeminent management journal, there are others that command respect and have a substantial audience of senior business people. We have helped clients place articles in most of them. Here is a selection.
In May 2017, Forbes.com's Leadership section published "How A Billion Dollars Is Being Wasted In The War On Sugar," an article by our client Hank Cardello of the Hudson Institute. It was Cardello's 21st Forbes.com article since 2012. The Bloom Group has helped him with all of them.
Bloom Group has assisted Brad Power, a Partner at advisory, educational, and research firm FCB Partners, publish many articles in many journals, including Forbes.com. Here, in "How Coca-Cola Uses Entrepreneurs (and Keurig) to Jump-Start Innovation," Power reports on the company's arm's-length-yet-nurturing approach to start-ups, which enables it to incorporate innovation into its business processes without stifling it with process bureaucracy.
The problem of counterfeit goods is global and the cost is high. Most companies fight back by trying to catch the street vendors. FTI Consulting Senior Managing Director Bob Youill has a better idea: focus on the companies that package the counterfeit goods and get more bang for your buck. We helped Youill write an article for FTI Journal, "How to Counter the Counterfeiters," following which the Wall Street Journal interviewed Youill at length for the article "High-Tech Packaging Fights Counterfeiters."
Richard Kershaw is a Managing Director and leader in the Technology practice of FTI Consulting. In June 2014, the Bloom Group helped Kershaw publish an article in FTI Journal here, identifying the problem U.S. and European companies face when they try to collect information in Asia to comply with requests from their home regulators.
Shortly after the FTI Journal article appeared, the Wall Street Journal published a commentary in its “Morning Risk Report” here focusing on the problem Kershaw identified, quoting him extensively.
Robert Sher, who Bloom Group helped write and publish Mighty Midsized Companies, spun off a series of articles based on his book for HBR.org. In "How Midsized Companies Can Avoid Fatal Acquisitions," Sher discusses how dreams of growth-through-acquisition can turn into nightmares, and provides case examples of strategies midsized companies can employ to do a better job of sizing up opportunities.
In September 2012, Tata Consultancy Services published the results of a major study into how companies are accommodating consumers who use mobile devices to do business with them (the so-called "Digital Mobile Consumer"). The report and its key findings were quickly picked up by the press across the globe.
- Average firm to spend $13-22 million on mobile marketing this year, The Financial Express
- Asia-Pacific increases spend on digital mobile consumers, MIS Asia
- Consumer sales transactions on mobile devices to grow 20% by 2015, TelecomTiger
- Asia-Pacific leads race to engage digital mobile consumers in 2012, InformationWeek
- Proportion of Sales Transactions Completed on Mobile Devices to grow 58%, Morningstar
- Strategy, not Spending, Key to Mobile App Success, Global Delivery Report