In this article on Forbes.com, our client, Hank Cardello, discusses the need for food companies to improve their food and drink formulations. Governments outside of the U.S. are promoting black “stop signs” and “traffic light” labels for ingredients on packaging. These methods will spread to the U.S., and food companies there will have to make public commitments to lower calories, sugar, salt, and fats in their food.
Cardello’s research has found that for many food companies better-for-you products have sold better than less healthy ones. Instead of fighting this change, the food industry should get ahead of it.