Mobile Technology

Posted: 09/30/12

In 2012, Tata Consultancy Services asked us to help them study how companies in 17 sectors are responding to consumer demand to interact via mobile. We helped TCS's experts analyze data that we gathered from two sources; a survey of more than 600 companies across the globe; and in-depth interviews with executives at major corporations. We captured the TCS mobile experts’ thinking in a research report, "The New Digital Mobile Consumer" which was published in September 2012.