Thought Leadership Strategy

For a thought leadership marketing campaign to be effective, there are several things a company must be clear about, including which topics they should own in the market place, how they will develop content, how they will market and promote it, and the quality standards they will aspire to. 

Taking quality standards, some considerations are whether you require author’s assertions to be supported by examples, whether those examples must be original or may be taken from the public domain, and whether one is enough to prove a point. What you decide may depend among other things on where you want to publish. If you plan to publish in leading third-party journals, your standards will need to be high.

From this page, you can access many articles, interviews, and research reports we’ve written on how to create a thought leadership strategy. If you’d like us to help you define yours, you can get the ball rolling here. 

Contact Us From this page, you can access many articles, interviews, and research reports we’ve written on how to create a thought leadership strategy. If you’d like us to help you define yours, you can get the ball rolling here. 

 

Recent Blog Posts on Thought Leadership Strategy

For B2B content marketers the standard is continually rising for both the quantity of great ideas and how compelling they must be to stand out in an increasingly cluttered marketplace. But to produce anything good is hard. Producing it in quantity is many times harder.
Many B2B companies (and not only professional services firms) are investing vast sums today to be regarded as “thought leaders” – as renowned experts on the issues their products and services address.
Anyone who invests in thought leadership wants a good return on their investment, whether in leads generated, engagements closed or reputation enhanced. But there are many ways companies can make sure they don’t get a good payback. Here are the 10 worst ones we commonly see.
In just the last two years, we’ve been asked the same question by six very large B2B firms (two consulting, two IT services, one financial services and one software Company): how do you build a thought leadership content machine. There are five things you need.
To get your boss behind thought leadership marketing and raise your organization’s investment in it, you need to be crystal clear about its value in dollars and cents. But after that, it helps to point to the other concrete, “I-want-them-too” benefits. There are seven.

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Articles about Thought Leadership Strategy

Before you decide whether you should pursue it, let's define thought leadership.
An interview with Steve Cokkinias, VP Sales and Marketing, FMG Leading, about the company's journey.
Companies that embrace thought leadership can soon have misgivings about the investments if they lack an overall strategy.
To understand best practice thought leadership strategies, the Bloom Group spoke with four marketing leaders from four major firms.
Seminars, publications, market research, and customer care centers are important tools in every B2B firm’s toolbox for understanding, attracting, serving and keeping customers loyal.  But they're not enough today. (First of a series.)

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