We helped Robert Sher, a consultant to CEOs and their executive teams at midsized companies, become a columnist for two prestigious publications: Forbes.com and CFO.com.
Rob Sher is a highly sought-after coach to CEOs of midsized companies. He and his company, CEO to CEO, came to us in late 2011 to sharpen the positioning of the firm, redo the content and structure of his website, and improve the firm's market presence.
We researched the landscape of business publications and determined that Forbes.com (30 million monthly viewers) would be the best one to target his writings. Although it has opened up its commentary pages to outsiders, Forbes.com remains highly selective in publishing outside contributions. It rejects far many more submissions than it publishes. We guided Rob in his first five submissions, four of which were published in 2012. He was then asked to write a regular Forbes.com column, which you can find here.
In 2013, we helped Rob secure a regular column at CFO magazine's online edition (325,000 monthly visitors). You can read that column here.
You can see a video of Rob discussing the impact of all this on his firm on the right.