Tearing Down the Business School Ivory Tower

Posted: 12/31/14

In the opinion of two business school professors – James Wetherbe, of Texas Tech University, and Jon Eckhardt, of the University of Wisconsin-Madison – most business school research is too academic, and not relevant to the needs of companies. They think that’s a serious problem, and in the HBR.org article we helped them place, "Making Business School Research More Relevent," they explain how schools can change their programs, faculty incentives, and fundamental approach to research to make the education they offer more useful to students and their eventual employers.