For professional services and other B2B firms
We turn expertise into recognition and revenue.
Bloom Group helps firms and individuals become thought leaders. We work with clients to develop thought leadership strategies, conduct research, create compelling content, get published in top-tier journals, write bestselling books, and present at prestigious conferences.
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Compelling content is more important than you might think.
Thought leadership content suffers when you exaggerate.
Good beginnings beget good outcomes.
Why it's more important that your thought leadership is grounded in reality than dazzlingly new.
Make sure your chosen issue has competitive white space, addresses a client hot button, and taps a sweet spot in your firm.
The words of legendary film director Mike Nichols apply equally to our world of content: It can have many contributors but only one point of view.
The President-elect's tweets may have a chilling effect on thought leadership.
The reasons why becoming a thought leader will be much harder this year.
A Bloom Group scan of 219 LinkedIn profiles finds consulting firms are now in the minority.
There's a good reason why thought leadership marketing has become elemental to many B2B companies: Customers demand it.
Stop making these four common content mistakes. Your thought leadership readers will thank you.
Long-form content has been forecast to succumb to short-form for years. In B2B marketing, the data says that''s not going to happen.