Thought Leadership Strategy

Becoming recognized as thought leader requires synchronizing a number of moving parts in an organization: topics on which it has a point of view, their fit with the firm’s capabilities, marketing initiatives, and more. We help clients synchronize their thought leadership activities to change perceptions in the marketplace.

Thought Leadership Content Development

Compelling content is at the heart of gaining recognition for, and revenue from, your firm’s expertise. We have helped many firms convert their expertise into compelling points of view that clients and the broader market embrace. 

Thought Leadership Marketing

Great content must be seen by your clients in credible and educational channels. We turn your content into articles for top-tier management journals, presentations at leading conferences, blog posts in respected business publications, and more. 

Welcome to The Bloom Group

Thought Leadership Services

The Bloom Group helps B2B and professional services firms win recognition as experts on how to solve marketplace issues across a wide range of industries. We help clients develop effective thought leadership strategies, create exceptional content, be published in top-tier journals, and present at prestigious conferences.

We help our clients turn expertise into recognition and revenue.

New Study: Thought Leadership Matters More Than You Think

 

Last year we conducted a major study on thought leadership marketing with the Association of Management Consulting Firms and Rattleback. We found that for buyers of consulting services, thought leadership content trails only referrals as the most important source for finding consulting expertise. In fact, 96% of nearly 700 buyers say thought leadership content helps them select a consultancy, but that poor content lowers their opinion of a firm. Read the full report on the AMCF website  and explore added advice about the findings on ours

June Seminar: Learning from the Best at Thought Leadership

Consulting and IT services firms that compete on thought leadership know that the playing field has become extremely competitive. Firms have been publishing far more, and far more insightful, content every year. What's more, they have become better at marketing their content, including finding innovative ways of using social media to gain client attention.

To help consulting firms raise their thought leadership game, Bloom Group, the Association of Management Consulting Firms and Rattleback are conducting research and will be hosting a seminar on the results of that research in June. The event, “All About Thought Leadership: Developing Big Insights, Driving Leads, and Creating Killer Websites,” will be held on Thursday, June 9 in New York City. To get information on the event, click here

To participate in the research (if you work in a consulting or IT services firm), go to the survey link here.

 

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Recent Blog Posts

Opt instead to continually produce and market stellar content over time, and clients will come to you.

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Here are four ways our clients are using thought leadership content today to support selling beyond simple lead generation.

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Standing out in the ever-growing crowd of aspiring thought leaders is harder than ever. Here are six ways to be heard amidst the roar.

Which details should you sweat in thought leadership articles? The most recent study by AMCF, Bloom Group, and Rattleback has some enlightening data points -- shared by consulting services customers. 

Google uses Big Data to penetrate the mysteries of team building and teamwork.

During the last stage of article editing, you can revise your way to disaster. Here's how to avoid some typical mistakes.

With an estimated 1400 blogs posted every minute, it can be tough to cut through the clutter. Here's a technique that helps.

Business leaders can handle the truth. Make it crystal clear.

Tossing thought leadership marketing and content marketing into the same blender isn't helpful.

Companies are confused about content marketing, even as they rush to do more of it. It's up to content profressionals to unpack this overloaded suitcase and explain what great content requires.

Four types of article that won’t ever qualify as thought leadership -- without a lot of work.

Learn them; know them; live them; benefit from them.

Consulting firm customers depend on a select group of third-party business publications for thought leadership content. Your site is not enough.

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