We help firms turn their expertise into compelling content that clients and the broader market embrace, leading to wider recognition and increased revenue.
The Bloom Group helps B2B and professional services firms win recognition as experts on how to solve marketplace issues across a wide range of industries. We help clients develop effective thought leadership strategies, create exceptional content, be published in top-tier journals, and present at prestigious conferences.
We help our clients turn expertise into recognition and revenue.
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Why it's more important that your through leadership is grounded in reality than dazzlingly new.
Make sure your chosen issue has competitive white space, addresses a client hot button, and taps a sweet spot in your firm.
The words of legendary film director Mike Nichols apply equally to our world of content: It can have many contributors but only one point of view.
The President-elect's tweets may have a chilling effect on thought leadership.
The reasons why becoming a thought leader will be much harder this year.
Delve into the thought leadership advice that our readers valued most in 2016.
Little things you can do to make next year a little bit better.
If you manage content creation for a B2B firm, you must convince people to share their time and expertise. Here's how to get them to get them on your side.
A Bloom Group scan of 219 LinkedIn profiles finds consulting firms are now in the minority.
Here are six factors that enable firms to produce good thought leadership content consistently.
You worked hard on that article: Don't let it slip into quiet oblivion.
There's a good reason why thought leadership marketing has become elemental to many B2B companies: Customers demand it.
Every article needs a porpoise. Here's how to make sure yours has one.
Even the sound of one hand selling can be too loud.
Stop making these four common content mistakes. Your thought leadership readers will thank you.
Short-form content has been forecast to replace long-form for years. In B2B marketing, the data says that's a mistake.
When you need an article for HBR, who you gonna call? Ghost writers!