Welcome to The Bloom Group

We turn expertise into recognition and revenue.

Bloom Group helps firms and individuals become thought leaders. We work with clients to develop thought leadership strategies, conduct research, create compelling content, get published in top-tier journals, write bestselling books, and present at prestigious conferences. 

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Recent Blog Posts

Grab your reader by the throat. Learn how you should organize your blog post paragraph-by-paragraph to capture your reader's attention.

From making it personal to using great headlines, learn how to get people to actually read your blogs.

After more than 40 years in circulation, the terms thought leader and thought leadership are taking some heat.

Compelling content is more important than you might think.

Thought leadership content suffers when you exaggerate.

Good beginnings beget good outcomes.

Why it's more important that your thought leadership is grounded in reality than dazzlingly new.

Make sure your chosen issue has competitive white space, addresses a client hot button, and taps a sweet spot in your firm.

The words of legendary film director Mike Nichols apply equally to our world of content: It can have many contributors but only one point of view.

The President-elect's tweets may have a chilling effect on thought leadership.

The reasons why becoming a thought leader will be much harder this year. 

A Bloom Group scan of 219 LinkedIn profiles finds consulting firms are now in the minority.

Here are six factors that enable firms to produce good thought leadership content consistently.

You worked hard on that article: Don't let it slip into quiet oblivion. 

There's a good reason why thought leadership marketing has become elemental to many B2B companies: Customers demand it.

Stop making these four common content mistakes. Your thought leadership readers will thank you. 

Long-form content has been forecast to succumb to short-form for years. In B2B marketing, the data says that''s not going to happen.

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