Welcome to The Bloom Group

We turn expertise into recognition and revenue.

Bloom Group helps firms and individuals become thought leaders. We work with clients to develop thought leadership strategies, conduct research, create compelling content, get published in top-tier journals, write bestselling books, and present at prestigious conferences. 

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Recent Blog Posts

AI is taking over writing from humans.

So as to attract and keep their attention.

Why rapid growth for professional firms under $25 million in revenue must begin with service focus, not thought leadership.

Our most recent research shows how valuable it can be for a firm to be recognized for its expertise. It also shows that recognition doesn't come easily.

From content creation tips to editorial governance best practices to book proposals and more.

Popular Blog Posts

Why a healthy dose of skepticism is always a good thing.

Thought leadership content and content marketing are not the same thing.

If no one can understand you, you must be really smart. Right?

You want them to create great content? Tell the experts in your firm they don't need to write anything, only to think.

Many companies don’t need thought leadership – they need good content marketing. And other companies require thought leadership, not content marketing, to make their case. 

Thought leadership marketing requires great content; why our quality are not too demanding.

Every form should measure the ROI of its thought leadership and other content marketing. Here's how successful companies go about doing it.

Callling a mediocre piece of content "thought leadership" is presumptious. Calling a zebra a striped horse doesn’t make it a horse. 

Seven data points that illustrate the state of thought leadership marketing and current challenges.

Before you begin to develop thought leadership content, it’s important to get the topic right.

From content creation tips to editorial governance best practices to book proposals and more.

It's hard to endear yourself to readers with a condescending tone. But writers do it. All the time.