Welcome to The Bloom Group

We turn expertise into recognition and revenue.

Bloom Group helps firms and individuals become thought leaders. We work with clients to develop thought leadership strategies, conduct research, create compelling content, get published in top-tier journals, write bestselling books, and present at prestigious conferences. 

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Recent Blog Posts

Thought leadership content and content marketing are not the same thing.

Callling a mediocre piece of content "thought leadership" is presumptious. Calling a zebra a striped horse doesn’t make it a horse. 

If no one can understand you, you must be really smart. Right?

Every form should measure the ROI of its thought leadership and other content marketing. Here's how successful companies go about doing it.

You want them to create great content? Tell the experts in your firm they don't need to write anything, only to think.

Thought leadership marketing requires great content; why our quality are not too demanding.

From making it personal to using great headlines, learn how to get people to actually read your blogs.

Many companies don’t need thought leadership – they need good content marketing. And other companies require thought leadership, not content marketing, to make their case. 

Seven data points that illustrate the state of thought leadership marketing and current challenges.

Grab your reader by the throat. Learn how you should organize your blog post paragraph-by-paragraph to capture your reader's attention.

Stop making these four common content mistakes. Your thought leadership readers will thank you. 

The reasons why becoming a thought leader will be much harder this year. 

Make sure your chosen issue has competitive white space, addresses a client hot button, and taps a sweet spot in your firm.

Why it's more important that your thought leadership is grounded in reality than dazzlingly new.

The President-elect's tweets may have a chilling effect on thought leadership.

There's a good reason why thought leadership marketing has become elemental to many B2B companies: Customers demand it.

Thought leadership content suffers when you exaggerate.

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