We help firms turn their expertise into compelling content that clients and the broader market embrace, leading to wider recognition and increased revenue.
The Bloom Group helps B2B and professional services firms win recognition as experts on how to solve marketplace issues across a wide range of industries. We help clients develop effective thought leadership strategies, create exceptional content, be published in top-tier journals, and present at prestigious conferences.
We help our clients turn expertise into recognition and revenue.
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If you manage content creation for a B2B firm, you must convince people to share their time and expertise. Here's how to get them to get them on your side.
A Bloom Group scan of 219 LinkedIn profiles finds consulting firms are now in the minority.
Here are six factors that enable firms to produce good thought leadership content consistently.
You worked hard on that article: Don't let it slip into quiet oblivion.
There's a good reason why thought leadership marketing has become elemental to many B2B companies: Customers demand it.
Every article needs a porpoise. Here's how to make sure yours has one.
Even the sound of one hand selling can be too loud.
Stop making these four common content mistakes. Your thought leadership readers will thank you.
Short-form content has been forecast to replace long-form for years. In B2B marketing, the data says that's a mistake.
When you need an article for HBR, who you gonna call? Ghost writers!
You need customer stories to make your firm's advice convincing, not theoretical. Here's how to get those stories.
No one disputes that good communications are critical to businesses. Yet bad writing persists. Why?
For thought leaders, the opportunity to write a piece hooked to a news story has strong appeal. But don't rush it.
Keeping your nose to the grindstone may not be the key to success after all.
Opt instead to continually produce and market stellar content over time, and clients will come to you.
Standout articles and books solve problems -- painful problems. Do you focus your content efforts on your audience's biggest worries and headaches?
Here are four ways our clients are using thought leadership content today to support selling beyond simple lead generation.