Thought Leadership Strategy

Becoming recognized as thought leader requires synchronizing a number of moving parts in an organization: topics on which it has a point of view, their fit with the firm’s capabilities, marketing initiatives, and more. We help clients synchronize their thought leadership activities to change perceptions in the marketplace.

Thought Leadership Content Development

Compelling content is at the heart of gaining recognition for, and revenue from, your firm’s expertise. We have helped many firms convert their expertise into compelling points of view that clients and the broader market embrace. 

Thought Leadership Marketing

Great content must be seen by your clients in credible and educational channels. We turn your content into articles for top-tier management journals, presentations at leading conferences, blog posts in respected business publications, and more. 

Welcome to The Bloom Group

Thought Leadership Services

The Bloom Group helps B2B and professional services firms win recognition as experts on how to solve marketplace issues across a wide range of industries. We help clients develop effective thought leadership strategies, create exceptional content, be published in top-tier journals, and present at prestigious conferences.

We help our clients turn expertise into recognition and revenue.

New Study: Thought Leadership Matters More Than You Think

 

We conducted a major study on thought leadership marketing with the Association of Management Consulting Firms and Rattleback. We found that for buyers of consulting services, thought leadership content trails only referrals as the most important source for finding consulting expertise. In fact, 96% of nearly 700 buyers say thought leadership content helps them select a consultancy, but that poor content lowers their opinion of a firm. Read the full report on the AMCF website  and explore added advice about the findings on ours

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Recent Blog Posts

You need customer stories to make your firm's advice convincing, not theoretical. Here's how to get those stories.

No one disputes that good communications are critical to businesses. Yet bad writing persists. Why?

For thought leaders, the opportunity to write a piece hooked to a news story has strong appeal. But don't rush it.

Keeping your nose to the grindstone may not be the key to success after all.

Opt instead to continually produce and market stellar content over time, and clients will come to you.

Standout articles and books solve problems -- painful problems. Do you focus your content efforts on your audience's biggest worries and headaches? 

Here are four ways our clients are using thought leadership content today to support selling beyond simple lead generation.

When experts think they know how to do something they don't, and they won't (or can't) listen, what can you do?

The best way to deal with office politics is to get good at them.

Don't let ego get in the way of strong thought leadership content -- or your personal brand.   

Standing out in the ever-growing crowd of aspiring thought leaders is harder than ever. Here are six ways to be heard amidst the roar.

Which details should you sweat in thought leadership articles? The most recent study by AMCF, Bloom Group, and Rattleback has some enlightening data points -- shared by consulting services customers. 

Google uses Big Data to penetrate the mysteries of team building and teamwork.

During the last stage of article editing, you can revise your way to disaster. Here's how to avoid some typical mistakes.

With an estimated 1400 blogs posted every minute, it can be tough to cut through the clutter. Here's a technique that helps.

Business leaders can handle the truth. Make it crystal clear.

Tossing thought leadership marketing and content marketing into the same blender isn't helpful.

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