We help firms turn their expertise into compelling content that clients and the broader market embrace, leading to wider recognition and increased revenue.
The Bloom Group helps B2B and professional services firms win recognition as experts on how to solve marketplace issues across a wide range of industries. We help clients develop effective thought leadership strategies, create exceptional content, be published in top-tier journals, and present at prestigious conferences.
We help our clients turn expertise into recognition and revenue.
We conducted a major study on thought leadership marketing with the Association of Management Consulting Firms and Rattleback. We found that for buyers of consulting services, thought leadership content trails only referrals as the most important source for finding consulting expertise. In fact, 96% of nearly 700 buyers say thought leadership content helps them select a consultancy, but that poor content lowers their opinion of a firm. Read the full report on the AMCF website and explore added advice about the findings on ours.
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Every article needs a purpose. Here's how to make sure yours has one.
Even the sound of one hand selling can be too loud.
Stop making these four common content mistakes. Your thought leadership readers will thank you.
Short-form content has been forecast to replace long-form for years. In B2B marketing, the data says that's a mistake.
When you need an article for HBR, who you gonna call? Ghost writers!
You need customer stories to make your firm's advice convincing, not theoretical. Here's how to get those stories.
No one disputes that good communications are critical to businesses. Yet bad writing persists. Why?
For thought leaders, the opportunity to write a piece hooked to a news story has strong appeal. But don't rush it.
Keeping your nose to the grindstone may not be the key to success after all.
Opt instead to continually produce and market stellar content over time, and clients will come to you.
Standout articles and books solve problems -- painful problems. Do you focus your content efforts on your audience's biggest worries and headaches?
Here are four ways our clients are using thought leadership content today to support selling beyond simple lead generation.
When experts think they know how to do something they don't, and they won't (or can't) listen, what can you do?
The best way to deal with office politics is to get good at them.
Don't let ego get in the way of strong thought leadership content -- or your personal brand.
Standing out in the ever-growing crowd of aspiring thought leaders is harder than ever. Here are six ways to be heard amidst the roar.
Which details should you sweat in thought leadership articles? The most recent study by AMCF, Bloom Group, and Rattleback has some enlightening data points -- shared by consulting services customers.