Thought Leadership Strategy

Becoming recognized as thought leader requires synchronizing a number of moving parts in an organization: topics on which it has a point of view, their fit with the firm’s capabilities, marketing initiatives, and more. We help clients synchronize their thought leadership activities to change perceptions in the marketplace.

Thought Leadership Content Development

Compelling content is at the heart of gaining recognition for, and revenue from, your firm’s expertise. We have helped many firms convert their expertise into compelling points of view that clients and the broader market embrace. 

Thought Leadership Marketing

Great content must be seen by your clients in credible and educational channels. We turn your content into articles for top-tier management journals, presentations at leading conferences, blog posts in respected business publications, and more. 

Thoughts On Thought Leadership

The Bloom Group has researched and published on the topic of thought leadership since 1998. From this page you can access reams of material on every aspect of the topic, from strategy, through research and development, to marketing.

What Clients Say...

Robert Sher is founder and president of CEO to CEO, a San Francisco Bay-area consulting firm. Rob’s marketing activities, though extensive, were not generating enough leads.  In this video Rob talks about how we helped him become a recognized thought leader.

Welcome to The Bloom Group

Thought Leadership Services

The Bloom Group helps B2B and professional services firms win recognition as experts on how to solve marketplace issues across a wide range of industries. We help clients develop effective thought leadership strategies, create exceptional content, be published in top-tier journals, and present at prestigious conferences.

We help our clients turn expertise into recognition and revenue.

New Study: Thought Leadership Matters More Than You Think


This year we conducted a major study on thought leadership marketing with the Association of Management Consulting Firms and Rattleback. The just-published report finds that for buyers of consulting services, thought leadership content trails only referrals as the most important source for finding consulting expertise. In fact, 96% of nearly 700 buyers say thought leadership content helps them select a consultancy, but that poor content lowers their opinion of a firm. Read the full report on the AMCF website  and explore added advice about the findings on ours

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Recent Blog Posts

Tossing thought leadership marketing and content marketing into the same blender isn't helpful.

Companies are confused about content marketing, even as they rush to do more of it. It's up to content profressionals to unpack this overloaded suitcase and explain what great content requires.

Four types of article that won’t ever qualify as thought leadership -- without a lot of work.

Learn them; know them; live them; benefit from them.

Consulting firm customers depend on a select group of third-party business publications for thought leadership content. Your site is not enough.

If you want to write a survey report that will grab readers’ attention (instead of putting them to sleep), read this.

You want them to produce great content? Tell the experts in your firm they don't need to write anything, only to think.

What distinguishes the consulting firms that get the best results from thought leadership content efforts? A new survey by Association of Management Consulting Firms (AMCF), The Bloom Group, and Rattleback provides fresh insight.

Journalists aspiring to break into though leadership content development have more to learn than they may think.

A Bloom Group study shows that far fewer marketing leaders at consulting firms believe their thought leadership content is extraordinary as did in 2006. That’s not good. Here’s what’s happening.

Content managers in consulting firms face the perils of writing by committee on a daily basis. Check out some advice from your peers on fighting this battle.

It's not good when thought leaders crib from the Hogwarts syllabus.

Avoid these missteps as you work to establish yourself as an authority -- or risk irritating the people you wish to impress. 

You can catch more flies with honey than vinegar

Help is on the way for marketers who want to track thought leadership ROI: the sales force.

Colloquial, or conversational, writing gets a bad rap from some business writers and editors. Thought leaders should sound real.

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