Consulting and IT services firms that compete on thought leadership know that the playing field has become extremely competitive. Firms have been publishing far more, and far more insightful, content every year. What's more, they have become better at marketing their content, including finding innovative ways of using social media to gain client attention.
To help consulting firms raise their thought leadership game, Bloom Group, the Association of Management Consulting Firms and Rattleback are conducting research and will be hosting a seminar on the results of that research in June. The event, “All About Thought Leadership: Developing Big Insights, Driving Leads, and Creating Killer Websites,” will be held on Thursday, June 9 in New York City. To get information on the event, click here.
To participate in the research (if you work in a consulting or IT services firm), go to the survey link here.