Welcome to The Bloom Group
We turn expertise into recognition and revenue.
Bloom Group helps firms and individuals become thought leaders. We work with clients to develop thought leadership strategies, conduct research, create compelling content, get published in top-tier journals, write bestselling books, and present at prestigious conferences.
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Profiting From
Thought Leadership:
The preeminent, third annual conference
on thought leadership marketing
With speakers from Accenture, Fidelity, McKinsey, Salesforce, and more
OCTOBER 4-5, 2018 | ROYAL SONESTA | CAMBRIDGE, MA
Recent Blog Posts
How to get more bang for the bucks you invest in content creation.
The most important information in case examples is often the hardest to get. Here's why it pays off to dig deep.
"Big" content -- i.e., books and research studies -- is crucial in thought leadership. But "small" content can be, too.
Before you begin to develop thought leadership content, it’s important to get the topic right.
So, that editor isn't getting back to you. Pestering her is the worst thing you could do.
Popular Blog Posts
Why a healthy dose of skepticism is always a good thing.
Thought leadership content and content marketing are not the same thing.
Callling a mediocre piece of content "thought leadership" is presumptious. Calling a zebra a striped horse doesn’t make it a horse.
Seven data points that illustrate the state of thought leadership marketing and current challenges.
You want them to create great content? Tell the experts in your firm they don't need to write anything, only to think.
Many companies don’t need thought leadership – they need good content marketing. And other companies require thought leadership, not content marketing, to make their case.
Thought leadership marketing requires great content; why our quality are not too demanding.
Every form should measure the ROI of its thought leadership and other content marketing. Here's how successful companies go about doing it.
So, that editor isn't getting back to you. Pestering her is the worst thing you could do.
It's been a dismaying year, full of disasters, disorder, and worrisome trends. But that means opportunity for thought leaders.
Before you begin to develop thought leadership content, it’s important to get the topic right.